Hubspot Case Study

reference Study HubSpot 1. ** Do you agree with HubSpot that the rules of trade have changed? If so, how? Is inward merchandising the assist? why or why not? 1. I do agree with HubSpot that the rules of merchandising have changed. But I do not think that the position of conventional outward merchandising will be totally replaced by inward trade. inward marketing is a type of marketing strategy through Internet that focuses on getting the qualified custom concern and attracting them to lift out and learn nigh what they indirect request and what they need.Companies using inbound marketing strategies relied on market research methods to stimulate and analyze the information near interests and of necessity of customers. In contrast, traditional outbound marketing strategies increase a companys aw atomic number 18ness and brand image by all kinds of advertising and promotional activities (such as TV commercials, print advertisements, direct marketing, etc) to find and attract customers. With the coming of the time of nett 2. 0, Internet usage becomes much and more common.As a result, inbound marketing contents (like blogs, videos, eBooks, and so on), SEO, and other online marketing and kindly media platforms will definitely support inbound marketing to become a very important type of marketing strategy. However, I think there will quieten be some room for outbound marketing in the future since its the basement of all kinds of marketing approaches. So I think the mix of inbound and outbound marketing will be the main trend for intimately companies during the era of Web 2. 0. 2. ** Is HubSpot finding and serving the objurgate set of customers?Given its position as a start-up company, should it widen its focus to put through any customer that comes its way? Or pin up its target, by guidance totally on either Owner Ollies or Marketing Marys? Or by focusing single(a)ly on either B2B or B2C customers? 2. As a start-up company, in my opinion, Hu bSpot should fix its target since they have relatively control resources. Between the choices of Owner Ollies and vendor Marys, HubSpot discharge choose one as their exclusive target during their start-up period.In spite the fact that Marketer Marys had more needs of HubSpots service and more cash to spend on products like HubSpot, Owner Ollies accounts for 73% portion of total customers. Although the profit after getting Owner Ollies is much more, Marketer Marys are easier and cheaper to reach and more likely to acquire. As a start-up company, HubSpot needed more money and resources to get started and develop. So, in my opinion, they can narrow their target to Marketer Marys at first. 5. ** Halligan and Shah want HubSpot to be marketing what salesforce. com is to sales. What would your plan of action be to derive this happen?Why would you take these actions? What keeps you up at nighttime about your plan? 5. What I concerns the most about HubSpot is that it is facing the threat of competitions from bigger and more established companies providing similar services. To make HubSpot at the position in marketing field as Salesforce. com in sales field, it is necessary to realize and learn about the competitions in the market. In my opinion, HubSpot needs to right away go through the start-up period and plump to a certain size. Thus, they can widen their target much more widely, and past play to their advantages.