KFC Research Paper Example | Topics and Well Written Essays - 1250 words

KFC - Research Paper Example From the discussion it is clear that  KFC the biggest chicken restaurant in the world. KFC has a market share of 50% and is estimated that this may increase in the near future. KFC serves a customer base of more than 13 million customers in more than 110 countries. KFC offers an original recipe with extra crispy grilled chicken that is served with home-style sides. KFC has a secret recipe that is served with 11 spices and herbs.This study declares that  the organization has a significant weakness of high employee turnover. The company has less global presence than McDonald’s. It also has weakness regarding global franchise management. KFC has serious weaknesses in terms of marketing exchange with PepsiCo. Soft drinks of only PepsiCo are available in KFC stores. This is a strategic weakness of this global food chain.  KFC primarily offers chicken products to its patrons. This implies that it does not offer novel or differentiated products.   KFC faces dilemmas in sustai ning high standards of hygienic foods. The company faces different charges in distinct nations because of poor standards of hygiene. For instance, in 2007 a KFC restaurant in New York was criticized for being rat infected.  The organization has significant opportunity and can take substantial advantages of the North American Free Trade Agreement. The company has enough opportunities in vegetarian food items.  The company has substantial opportunities to become responsible towards the environment. It can help them to remove all the negative publicities.